Channel Optimisation Manager

West Sussex

Full - Time

Limited Travel

Digital

Bachelor

Descripción del puesto:

WHO WE’RE LOOKING FOR

 

Are you a Channel Optimisation Manager looking for your next role with an award-winning global retail business?  Then we’d love to hear from you!

 

WHY WORK FOR THE BODY SHOP?

 

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. 

 

Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.

 

In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.

 

WHO ARE NATURA &CO?

 

The Body Shop, along with Aesop and Natura, is part of Natura &Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969.

 

THE ROLE IN A NUTSHELL

 

Support Channel Analytics Senior Manager is delivering channel thought leadership and ensuring best in class analytics and reporting to the Customer, Brand and Market teams. Specifically to take responsibility for proactively identify opportunities to enhance the customer journey across all channels, taking account of external best practice and current and future trends.

 

MORE ABOUT THE ROLE

  • Conduct deep dive analysis, provide regular insight in all aspects of the customer journey to pull out trends and reporting in the performance in order to improve the conversion rate of key customer journeys, digital and retail channels 
  • Not lose sight of the end customer by actively engaging with Company and Franchised Markets through Market and store visits and to spend 3 days a year working in Store with Store Staff and The Body Shop customer 
  • Drive continuous optimisation through ongoing measurement and performance reporting of the targeting, testing and personalisation programmes 
  • Support the maintenance and enhancements of the insight tools/platforms 
  • Proactively monitor our channels for changes in customer behaviour and communicate these insights clearly around the wider business as necessary to drive change 
  • Contribute to the growing insight-based and data driven culture 
  • Investigate specific issues and propose solutions by analysing data from a wide range of sources including digital analytics data, voice of the customer and session replay tools 
  • Assist with effective customer segmentation and profiling across multiple channels and platforms 
  • Working with various product owners to understand tagging requirements, through to measurement and reporting.

IDEAL EXPERIENCE

  • Experience providing analysis to drive business decisions
  • Technical experience in and using web-analytics tools specifically Google Analytics Premium (and preferably Adobe Analytics), to make website decisions
  • Experience using MVT / AB testing, personalisation or recommendations tools (i.e. monetate)
  • Knowledge of technical aspects of web analytics and surrounding technologies (search, affiliate, email, social, display, cookies, HTML, JavaScript, sessions)
  • Knowledge of, or experience working within, a media or digital agency environment
  • Understanding of eMarketing strategies and activity planning
  • Experience in driving change for eCommerce and marketing improvements
  • Strong understanding of  web analytics methodologies, tag strategy, planning, implementation and tagging guidelines
  • Experience in reporting automation as well as high level of skill in numerical and data analysis (SAP, heat maps, data manipulation on large databases)

QUALIFICATIONS

Educated to degree level or equivalent.

LOCATION

Our Global Support Centre is located in the heart of Littlehampton, West Sussex. On site there is a state of the art distribution centre, conference centre, a 1950’s ‘Uncle Fred’s Diner’, a nursery and an onsite allotment area for staff.  

BENEFITS

Want to join the Body Shop team? Then please apply today – as well as a competitive salary, here are just a few of the rewards and benefits you can look forward to when you join us: a 5% non-contributory pension plan, 23 days holiday, 3 days a year to volunteer in the local community, 50% staff discount and access to product sample sales, access to Perks At Work our online shopping channel with exclusive deals & discounts, as well as LOVE money to spend on your wellbeing and personal development. We have also implemented ‘Work Wise’ into our HQ - flexibility of ‘in-office’ hours, the ability to work remotely and a new meeting charter. Here at The Body Shop we’ve got your best interests at heart – it’s our way of saying thank you!